morrigan logo

Brand Concept

Beer is one of the most widely consumed alcoholic beverages in the world. There is a wide variety of types on the market, each with its own particularity. Fans of this drink enjoy trying new and exotic varieties. Morrigan is a brand concept for a Nordic type beer focused on the most staunch fans of beer, experienced people looking for new flavors and who want to move away from industrial beers in favor of more artisan brands.

Logotype

morrigan1
morrigan2
morrigan logo lineas

Isotype

isotype2
isotype1

Color Palette

BLACK

C: 84 / M: 83 / Y: 73 / K: 80

R: 0 / G: 0 / B: 0

#000000

WHITE

C: 0 / M: 0 / Y: 0 / K: 0

R: 255 / G: 255 / B: 255

#ffffff

SILVER GRAY

C: 43 / M: 33 / Y: 33 / K: 0

R: 160 / G: 160 / B: 160

#a0a0a0

GOLD

C: 17 / M: 25 / Y: 75 / K: 0

R: 219 / G: 195 / B: 100

#dbc364

Main Typography

Uses and Applications

Some examples of the use of the brand in advertising material.

Final Notes

Nordic and Scandinavian culture has boomed in popularity in recent years, in part due to the success of video games and television series based on this theme, something that has benefited this type of drink. A strong image away from the conventional colors of beer brands also helps to be more easily identifiable by the user. With this traditional and premium approach we hope to reach the most experienced brewers and young people eager to meet new flavors.