Brand Concept

The world of cosmetics is a particularly saturated market. The idea was to deviate from the standards and focus on offering more natural products, away from complex formulas and skin-damaging chemicals. This is how the concept of Kirei arises, a natural cosmetic brand based on the use of 100% plant-based ingredients but without giving up a premium and highly effective product.



Color Palette


C: 84 / M: 83 / Y: 73 / K: 80

R: 0 / G: 0 / B: 0



C: 0 / M: 0 / Y: 0 / K: 0

R: 255 / G: 255 / B: 255


Main Typography

Uses and Applications

Some examples of the use of the brand in different products.

Final Notes

Many people are looking for a lifestyle more in harmony with nature. However, natural is often related to low efficacy. Kirei transmits a brand image in the line of the great cosmetics, using big color contrasts and clean fonts, but maintaining a natural essence and committed to the environment. An interesting combination in this complex market.